diff --git a/libraries/tools/kotlin-gradle-plugin/src/main/kotlin/org/jetbrains/kotlin/gradle/plugin/mpp/KotlinMultiplatformPlugin.kt b/libraries/tools/kotlin-gradle-plugin/src/main/kotlin/org/jetbrains/kotlin/gradle/plugin/mpp/KotlinMultiplatformPlugin.kt
index 4a5047975ff..9ff64e01083 100644
--- a/libraries/tools/kotlin-gradle-plugin/src/main/kotlin/org/jetbrains/kotlin/gradle/plugin/mpp/KotlinMultiplatformPlugin.kt
+++ b/libraries/tools/kotlin-gradle-plugin/src/main/kotlin/org/jetbrains/kotlin/gradle/plugin/mpp/KotlinMultiplatformPlugin.kt
@@ -101,10 +101,12 @@ class KotlinMultiplatformPlugin : Plugin<Project> {
             KotlinMetadataTargetPreset(project),
             METADATA_TARGET_NAME
         )
-        configurePublishingWithMavenPublish(project)
         project.registerKotlinArtifactsExtension()
 
-        targetsContainer.withType(AbstractKotlinTarget::class.java).all { applyUserDefinedAttributes(it) }
+        if (!project.hasKpmModel) {
+            configurePublishingWithMavenPublish(project)
+            targetsContainer.withType(AbstractKotlinTarget::class.java).all { applyUserDefinedAttributes(it) }
+        }
 
         // propagate compiler plugin options to the source set language settings
         setupAdditionalCompilerArguments(project)